Monthly Archives: September 2012

Apple Promotion Codes

Apple has released a new promotional tool which allows publishers to download promo codes to send to reviewers, customers, etc. The codes can be redeemed for the free purchase of books in the iBookstore. You can request up to 50 codes per title, and your Fusion rep will download the codes and send them to you. Once 50 codes have been requested for a particular title, Apple will give no more codes for that title except for a new edition with a new eISBN. Codes are valid for 4 weeks (28 days) after the date of request/download and can be redeemed in whichever store(s) a title is live. Each code can be redeemed once and in only one store.

Some other important things to note:

  • The codes can be used only by holders in the territories where the book is available. Therefore, if a title is available in Australia, Canada, the UK, and the US, codes can be redeemed only by people living in those territories.
  • When sending the code to someone, you must include the terms and conditions applicable to that person’s territory. For example, if you give a code to someone in the UK, you must send the UK terms and conditions. Your Fusion rep will supply you with the applicable Holder Terms and Conditions when she sends the codes.
  • You can distribute the codes between the effective date and 10 days before the expiration date.
  • Once the code is delivered, we cannot prevent redemption.

When requesting promo codes, send the title, eISBN, and desired number of codes to your Fusion representative.

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Price Promotions

If you want to run a price promotion for a title that is currently distributing, please give your Fusion rep as much advanced notice as possible. Amazon requires at least six weeks advance notice for a price promotion. Most of the other big vendor sites don’t require quite as much advance notice, but we ask that you use Amazon’s time-frame for any future price promotions.

If you have questions or this is a feature you are interested in, please contact your Fusion rep.

If you are interested in promotions such as Amazon Daily Deals and B&N Free Fridays, please contact Jason Brockwell at

*Please note that once we request the price promotion, it is then up to the individual vendor sites to run the promotion.

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