When a content file (e.g. ePub, Mobi) is distributed with a future pub date, it will go up for pre-order on sites that allow it. (The major sites like Amazon, Apple, Barnes & Noble, Google, Kobo, etc. all allow pre-orders.) However, if there is only a front cover and no content file, the eBook can still go up for pre-order on sites like Amazon and Apple. It is important that the content file be delivered on time to prevent pre-order sales from being canceled.
Apple allows books to be submitted at most 1 year before the release date. They require the content files to be delivered at least 10 days before the release date. If the ePub is not submitted and live on site before the release date, the book will drop from iBooks and customers will no longer be able to pre-order the book.
Amazon requires the file to be received at least 3 business days before the release date. Otherwise, they push the release date out 7 calendar days and send notification to customers of the date change. They will do that for a total of 21 days, after which they will cancel the pre-orders if the content file isn’t live on site. During the pre-order stage, customers will be unable to preview the Kindle edition because the Kindle Look Inside feature isn’t activated until the release date.
In order for the files to be distributed and live on time, please send content files at least two days before the vendors’ cutoff dates.
If you have any questions about pre-orders, please contact your Fusion rep.