Category Archives: Fusion Printing

What We Do: Offset Printing Edition

In this What We Do post, I’ll cover our offset printing capabilities and supply information on how to secure quotes and arrange offset printing through NBN Fusion.

Similar to my earlier post on DSR printing, we use our offset print volume with our preferred vendors to drive the cost of printing down and provide our NBN Fusion clients with access to those cost savings. We work with multiple printers domestically and internationally and we can help you select the best print option for your project based upon spec, schedule and cost.

To submit a request for offset printing, use the same online form that you use for DSR printing and submit the title information to our Fusion print manufacturing department. That form can be found here.

A representative will contact you with any questions and will supply you with a cost estimate for approval. Once you approve the estimate and make the decision to move forward with printing, you will be asked to supply your print-ready text and cover files via your pre-assigned Fusion ftp site. After you upload files, notify your representative and he or she will schedule the printing with our vendor. Once the job is sent, you will be given an estimated ship date, which will also be entered into our warehouse database so that the printed books can be received.

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What We Do: POD Edition

Print on Demand (POD) is another key part of the services we offer in NBN Fusion. Simply put, we print your titles as they are ordered by customers. This eliminates the need to monitor inventory or maintain physical books in the warehouse. It allows titles that would otherwise be out of print due to the cost of printing to remain available for sale. Once your title is made available through the NBN Fusion POD program it will always show as in stock.

You can provide a physical book to scan and create cover and text files or you can provide a .pdf file for these. The ideal .pdf file:

  1. Has one complete .pdf that is PDF/X-1a standard.
  2. Contains effective image resolution of halftones at 300 dpi and line art 800 dpi.
  3. Has the desired trim size plus 1/8” bleed on all sides.
  4. Has desired margins.
  5. Contains only the color/colors for desired output.
  6. Has embedded fonts.
  7. Has grayscale images for black and white jobs, not Monotones.

When submitting your title for POD you have two choices of paper stock: cream 55# Glatfelter, which has a ppi of 360, or white 60# Arbor, which has a ppi of 444. The cover will be printed on a 10 pt cover stock with a gloss lamination. Currently, there are no other lamination choices available in POD.

The turnaround time for new titles is 2-3 weeks if you provide a print ready .pdf files for your title and 4 weeks if you provide a physical book to scan. Once your title has been made available through our program it will have a 48-hour turnaround for printing as ordered by customers.

We will generate one invoice for all printing fees and this will be deducted from your statement unless otherwise agreed. The sales from all printing locations are consolidated on your online sales reports as well.

If you would like a title to become POD or would like to ask about pricing, contact Tonya Hearon at pod@nbnbooks.com. She will work with you to determine if your title is a good candidate for POD based on initial print quantity, trim size, and page count. Once it is determined that your title is a good candidate she will provide you with the metadata sheet needed to process your title.

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What We Do: Digital Short Run Edition

In this installment of our continuing What We Do series, I’ll cover Digital Short Run Printing. What it means to us, how we use it, and how it can help you control inventory, reduce print costs, and meet demand for your print books.

The first basic thing to know is the difference between Print On Demand (POD) and Digital Short Run (DSR). They’re similar, but not identical. Both use essentially the same digital presses, but they use them in different ways. We’ll cover POD in detail in another post, but for our purposes here, you only need to know that POD prints to fill a specific order placed by a customer, while DSR prints a quantity of stock for storage in the warehouse in advance of actual orders. In that way, DSR bridges the gap between offset and POD printing.

What DSR printing enables you to do is print short runs for storage at good prices. Those prices can vary based on spec and quantity, obviously, so see the contacts page to get an estimate.

We primarily use DSR printing when a title is moving fast enough to warrant something more than straight POD (because the unit cost on POD can be higher), but not quite fast enough to justify the higher quantities needed by offset printing.

We’ve seen DSR be most effective in the 200-1500 copy range. That is if you’re selling a quantity in that area for your print cycle, you may want to consider DSR printing as means to meet that demand. Of course spec, list price and your own needs can affect that decision, so we encourage you to review your sales projections carefully and then get an estimate for a quantity that works for you. Just as we do with ebooks, we’ve secured very competitive digital print pricing that can benefit you.

So what kinds of books can be printed digitally? Almost any kind that can be printed offset. There are some restrictions on paper stock and other materials to help keep the costs down and the turnarounds quicker, but lithocase, dustjacket, paperback, and 4-color interiors are all available. The trade-off from offset is faster schedules and better prices on shorter runs.

So how do you get your book printed DSR? Well the first step is to secure a print estimate for your title. That can be done via this link (nbnbooks.com). Once you’ve received your estimate and decide to move forward, you’ll need to supply us with a print source. We can take your print PDFs (don’t forget to send us cover and text) or a printed book to scan. Depending on what you have available, we’ll supply you with a method to send it. For files, we prefer ftp transfer and for print books we can either get a copy from our warehouse (if we have any in stock) or you can ship a copy to us.

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