iBooks VAT in Europe

On January 1, 2015, value-added tax (VAT) rates for electronic books sold through Apple iBooks will change in most EU territories. VAT will be based on the customer’s country of residence instead of being 3% across all EU territories.

Beginning January 1, 2015, the following VAT rates (current as of November 30, 2014), based on the customer’s country of residence, will be applied:

Country/VAT Rate Applied to eBooks
Austria 20%
Belgium 20%
Bulgaria 20%
Croatia 25%
Cyprus 19%
Czech Republic 21%
Denmark 25%
Estonia 20%
Finland 24%
France 5.50%
Germany 19%
Greece 23%
Hungary 27%
Ireland 23%
Italy 22%
Latvia 21%
Lithuania 21%
Luxembourg 3%
Malta 18%
Netherlands 21%
Poland 23%
Portugal 23%
Romania 24%
Slovakia 20%
Slovenia 22%
Spain 21%
Sweden 25%
UK 20%

*Note that VAT rates in EU member states may change at any time depending on relevant legislation. The standard VAT rate is used for all EU countries except France and Luxembourg, which have authorized a lower electronic book VAT rate.

If you have any questions about the changes, contact your Fusion representative.

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Holiday Processing Times

Christmas is approaching, which means people are rushing to finish their holiday shopping. It also means there is a limited window for getting eBooks live before the sites go on break.

A few of the vendors have announced their holiday blackout periods:

Amazon:  Dec 19 – Dec 28
Apple:  Dec 22 – Dec 29
Kobo:  Dec 22 – Jan 2

During this time distributions to these sites will be suspended.  To ensure all new titles and promotional pricing scheduled for this period are available on the sites, please plan accordingly and deliver all content and metadata updates by Monday, December 15.

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Apple Promotion Codes

Apple has released a new promotional tool which allows publishers to download promo codes to send to reviewers, customers, etc. The codes can be redeemed for the free purchase of books in the iBookstore. You can request up to 50 codes per title, and your Fusion rep will download the codes and send them to you. Once 50 codes have been requested for a particular title, Apple will give no more codes for that title except for a new edition with a new eISBN. Codes are valid for 4 weeks (28 days) after the date of request/download and can be redeemed in whichever store(s) a title is live. Each code can be redeemed once and in only one store.

Some other important things to note:

  • The codes can be used only by holders in the territories where the book is available. Therefore, if a title is available in Australia, Canada, the UK, and the US, codes can be redeemed only by people living in those territories.
  • When sending the code to someone, you must include the terms and conditions applicable to that person’s territory. For example, if you give a code to someone in the UK, you must send the UK terms and conditions. Your Fusion rep will supply you with the applicable Holder Terms and Conditions when she sends the codes.
  • You can distribute the codes between the effective date and 10 days before the expiration date.
  • Once the code is delivered, we cannot prevent redemption.

When requesting promo codes, send the title, eISBN, and desired number of codes to your Fusion representative.

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Price Promotions

If you want to run a price promotion for a title that is currently distributing, please give your Fusion rep as much advanced notice as possible. Amazon requires at least six weeks advance notice for a price promotion. Most of the other big vendor sites don’t require quite as much advance notice, but we ask that you use Amazon’s time-frame for any future price promotions.

If you have questions or this is a feature you are interested in, please contact your Fusion rep.

If you are interested in promotions such as Amazon Daily Deals and B&N Free Fridays, please contact Jason Brockwell at jbrockwell@nbnbooks.com.

*Please note that once we request the price promotion, it is then up to the individual vendor sites to run the promotion.

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Tech Tips: Images, InDesign, and ePub

Object Export Options…

After setting an image in InDesign, select the image with the selection tool. At the top of the screen, click Object, and then select Object Export Options… and you’ll get the following dialogue box:

object export options

In this dialogue box, you can adjust the export options of that particular image/object when exporting to epub. You can adjust the output resolution, quality, and format. Here, you can also set your images to adjust their size “Relative to Page Width” which means that the image size will adjust to the width of any device and the different orientations of that device. Additionally, you can set the output alignment and spacing.

If you have numerous images that will all have the same export options, the same settings from the Object Export Options… dialogue box are available in the epub export settings. Those settings, however, will apply to all of the images though you can choose to not override local object export settings.

Anchoring Images

When exporting to epub, InDesign “reads” your document left-to-right, top-to-bottom and arranges the text and objects in the order in which it encounters them. This can cause some objects to appear in unexpected locations. If your text is all in one thread, when exporting to epub, InDesign will put all of your text first, then all of your images and other objects will fall to the end of the text.

To prevent this, you must to anchor your images and any other objects (tables, textboxes, sidebars, etc.). All you have to do is: select your image/object, click the blue square in the top right corner of the object, and drag it until the cursor is in the location you’d like the object to appear in the epub as shown below.

anchor before

After anchored, the object will have an actual anchor where the blue box used to be.

anchor after

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